Shein

SHEIN is a global fashion and lifestyle e-retailer dedicated to making the beauty of fashion accessible to everyone.

  • Brand Event
  • Schein
  • www.shein.co.uk

The Challenge

Introduce Shein to the student market, positioning the brand in a refreshed light to educate young consumers on the brand and it’s ethos.

Objective

Change students perspective of the brand by putting the customer at the forefront of its ethos.

The Strategy

Teaming up with a top UK student brand, we hit the road for a tour of major university cities, with life-sized quiz machines in an unforgettable immersive experience.

01

Inform & Educate

Opening the doors to SHEIN to students, with a fresh perspective. Through the #SHEINTHEKNOW initiative, we shared insights into SHEIN’s unique business model and spotlighted their ongoing sustainability strategy and social responsibility efforts.

02

Gamified Experiences

Gamification increased consumer motivation to ‘get in the know‘. Our custom built touchscreen totems provided the perfect platform to share key brand messages via an engaging digital quiz with incredible flash prizes, discounts and giveways, keeping Shein at the centre of activity.

03

Strategic Partnerships

We took Freshers’ Week by storm!

Partnering with the UK’s biggest touring student event, we threw unforgettable parties that put SHEIN front and center. Leveraging our extensive production assets, we elevated the experience with premium production, special effects and the UK’s best DJs and performers for the ultimate coverage and relevancy.

The Outcome

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Live Events across the country

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Attendees

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Sign Ups

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Quiz Completions

BOOM LIVE

Live touring events and our production hire house

BOOM EXPERIENTIAL

Brand activation, product sampling, product launches and experiential events

BOOM CREATIVE

Strategy, Media Design, Print & Merchandise

Join the experiential revolution

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