SHS Drinks

SHS Drinks, a leading UK beverage company, offers a variety of popular brands including WKD, Shloer, and Bottlegreen.

  • Product Launch
  • SHS Drinks
  • www.shs-drinks.co.uk

The Challenge

To engage with students in their social setting, educating and influencing their consumer behaviours through well articulated, fun activations that evoke genuine brand affinity.

The Objective

Elevate WKD to be the number one student choice of alcoholic beverage.

The Strategy

By facilitating sponsorships for sports teams and societies, providing giveaways, and implementing on-site branding at the UK’s most attended student events, we won the hearts and minds of students, making WKD synonymous with a great night out with friends.

01

The Ultimate Student Night Out

We curated a carefully planned calendar of student events, putting the experience at the heart of everything we did. Using our production assets we transformed venues with awesomwe lighting, CO2 jets, confetti cannons, cold spark fountains, lasers, LED screens, and other special effects. Immersive themed decor, guest DJs, and celebrity appearances all created the ultimate student events, while WKD drinks kept the parties fizzing!

02

Added Value

The student experience extends far beyond lectures, exams, and the occasional great night out. We foster lasting connections by engaging with their everyday lives and adding value wherever possible. This includes providing sports equipment and kits, organizing travel for away fixtures, sponsoring and hosting charity events, and even delivering surprise pop-up house parties.

03

Converting Sentiment to Sales

It can be a challenge to accurately measure success on sentiment alone. That’s why we made it our mission to create the highest performing student event by product volume in the Stonegate estate, just check out those numbers…

The Outcome

Flagged as WKD’s (SHS Drinks) highest performing student night nationally by sales volumes and Stonegate Pub Company’s strongest performing student night.

Over 0 k

Students across the 32 events.

Over 0 k

Of WKD sold

Over 0 k

Engagements across socials.

BOOM LIVE

Live touring events and our production hire house

BOOM EXPERIENTIAL

Brand activation, product sampling, product launches and experiential events

BOOM CREATIVE

Strategy, Media Design, Print & Merchandise

Join the experiential revolution

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